PRIVATE BRANDING
1. Purpose & Scope
The Private Branding Program by Hayu Widyas Handmade is designed as an exclusive solution for fashion entrepreneurs who wish to build a collection of luxury leather handbags under their own brand. We offer a fully customizable production service, supported by professional artisans, high quality standards, and flexibility in developing designs and brand identity. With this approach, we act not only as a manufacturer but as a strategic partner in realizing each client’s creative vision.
2. Partnership
This program is open to:
a. Legally established business entities (PT, CV, cooperatives, UD, etc.) aiming to expand their fashion product line
b. Independent individuals who are building their own premium fashion brand
b. Independent individuals who are building their own premium fashion brand
We are committed to maintaining professionalism and integrity in every partnership. Therefore, we require an initial verification process to assess identity, business background, and eligibility to ensure mutual values and goals.
3. Product Materials – 100% High-Quality Genuine Leather
Hayu Widyas Handmade exclusively uses premium-grade genuine leather for all production. We do not use synthetic leather, vegan leather, or imitation materials, as we believe that true excellence can only be achieved through authenticity and superior material.
We work with certified, legal, and experienced tanneries, both local and international. The tanning process follows high standards to ensure:
a. Long-term durability
b. Luxurious surface feel
c. Elegant natural texture
d. Consistent dye absorption and color retention
b. Luxurious surface feel
c. Elegant natural texture
d. Consistent dye absorption and color retention
Each leather sheet is manually inspected by our artisans to ensure only the finest materials are used. Available materials include:
e. Cowhide, lambskin, goatskin: soft, flexible, and classic
f. Exotic leather (crocodile, python, monitor lizard, seasnake): for high-prestige artistic collections
f. Exotic leather (crocodile, python, monitor lizard, seasnake): for high-prestige artistic collections
All exotic leathers are sourced from legal, certified farms.
Authentic Leather Characteristics
We uphold material integrity. Therefore, we do not conceal natural characteristics that appear in real leather. Every hide has its own unique traits, such as:
a. Grain and pore variations
b. Natural patterns and non-uniform fibers
c. Distinct visual marks typical of reptiles like fine scratches or textures
b. Natural patterns and non-uniform fibers
c. Distinct visual marks typical of reptiles like fine scratches or textures
These authentic traits are not flaws but rather proof that each product is made from real, natural material that cannot be duplicated. Each bag is one-of-a-kind, reflecting the individuality of its raw components.
True luxury lies not in uniformity, but in the honest beauty of nature’s textures. This is the essence of a refined collection.
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4. Design & Branding Customization
Clients are free to specify:
a. Brand name and logo to be applied
b. Bag design, shape, dimensions, and structure
c. Outer and inner colors, leather types, and material combinations
d. Finishing such as embossing, hotstamp, metal tags, dustbags, boxes, and authenticity cards
b. Bag design, shape, dimensions, and structure
c. Outer and inner colors, leather types, and material combinations
d. Finishing such as embossing, hotstamp, metal tags, dustbags, boxes, and authenticity cards
Our team will translate these specifications into technical documents and visual renderings as part of the production proposal to be approved prior to execution.
5. Design & Color Accuracy
We strive to match client references as closely as possible. However, due to the nature of genuine leather, we do not guarantee 100% consistency in color, grain, or texture. All finishing is done according to our quality control standards.
6. Minimum Order & Color Variation
To maintain production efficiency and consistency:
a. Initial order per design: minimum 5 units (mixed colors allowed)
b. New design orders: minimum 7 units
c. Repeat orders: minimum 5 units
d. Minimum total per invoice: 20 units
b. New design orders: minimum 7 units
c. Repeat orders: minimum 5 units
d. Minimum total per invoice: 20 units
Colors may vary within the approved design.
7. Project Deposit
A commitment deposit of IDR 20,000,000 is required:
a. Deposit is final and non-refundable
b. Not a down payment, but a project guarantee
c. If canceled, deposit converts into product value
b. Not a down payment, but a project guarantee
c. If canceled, deposit converts into product value
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8. Estimated Production Timeline
Lead time depends on complexity:
a. Regular leather: ±14 working days
b. Exotic leather: ±30–45 working days
c. Special dyes/hardware: ±3–5 months
b. Exotic leather: ±30–45 working days
c. Special dyes/hardware: ±3–5 months
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9. Client-Supplied Materials & Technology
We support personalization with:
a. Cultural elements (e.g., woven textiles, rattan)
b. Technology (e.g., NFC, QR code)
c. Special lining materials (e.g., suede, canvas, satin)
b. Technology (e.g., NFC, QR code)
c. Special lining materials (e.g., suede, canvas, satin)
All must pass feasibility review and may be sourced or provided by client.
10. Accessories & Finishing
We offer a range of customizable luxury-grade hardware. Requests for shape, size, or material (e.g., gold-plated, matte) are welcome and quoted in advance.
11. Branding & Packaging
Products are free from our branding. Clients may provide or request branded dustbags, boxes, and tags, approved via design file.
12. Copyright & Legal Responsibility
Clients are fully responsible for the originality and legality of their designs. We reserve the right to reject designs that:
a. Infringe intellectual property
b. Damage our brand
c. Contain offensive or political content
b. Damage our brand
c. Contain offensive or political content
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13. Contract & NDA
Upon final design and deposit, clients will receive:
a. Production Agreement (legally binding)
b. NDA valid for duration + 12 months
b. NDA valid for duration + 12 months
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14. Termination
The collaboration may be ended if:
a. Payment or contact lapse exceeds 30 days
b. Any legal or ethical breach occurs
c. Termination is mutually agreed upon
b. Any legal or ethical breach occurs
c. Termination is mutually agreed upon
Remaining deposit is honored via product conversion clause.
15. Policy Revisions
This policy may be amended at any time. Changes only apply to future projects unless agreed otherwise.
Let’s Collaborate
We are always open to further discussions, idea exchanges, and meaningful negotiation. Do not hesitate to contact us. Let’s develop your brand and grow your business together.